Allyure Stones
What Are Allyure Stones™?
The quiet luxury at the heart of every Godfrey Allure piece.
Allyure Stones™ are precision-cut, hand-selected stones chosen for one reason — they catch the light the way a real heirloom should. Not every stone earns the name. Each one is reviewed for cut quality, brilliance, and the kind of slow, deliberate sparkle that defines Old Hollywood glamour.
The Difference Is in the Cut
Most people don't realize how much a stone's beauty depends on its cut — not its size, not even its clarity. A poorly cut stone, no matter how clear, will look flat and lifeless. A precisely cut stone catches every flicker of candlelight, every gleam of sunlight through a window, and turns it into something cinematic.
That precision is what we hunt for. Our stones are cut with the kind of facet symmetry and proportion that you'd expect from far more expensive jewelry — the angles align, the table is centered, and the light comes back at you instead of leaking out the bottom.
Why "Allyure Stones™" and Not "Cubic Zirconia"
We could call them cubic zirconia. That's what they are, materially. But that name doesn't tell you the truth about what's actually in your jewelry box.
A mass-produced CZ from a fast-fashion brand and an Allyure Stone™ are about as similar as boxed wine and a bottle from a small estate vineyard — same general category, completely different experience. The difference is in what gets selected, what gets rejected, and how much care is taken before a single stone ever reaches a setting.
We hand-select every stone from premium suppliers. The duds — the cloudy ones, the off-center cuts, the stones with poor light return — never make it into a Godfrey Allure piece. What's left is what we're proud to put our name on.
What to Expect From an Allyure Stone™
- Brilliant white fire. A clean, icy sparkle that reads as fine jewelry from across a room.
- Precision facets. Symmetrical, well-proportioned cuts that maximize light return.
- Hardness and durability. Allyure Stones™ score 8 to 8.5 on the Mohs hardness scale — durable enough for everyday wear with proper care.
- No dulling over time. With basic care, your stones will look as luminous in five years as they do the day they arrive.
The Honest Promise
Allyure Stones™ are not diamonds. We won't pretend otherwise. What they are is the most beautiful version of what they actually are — selected, cut, and set with the same care a fine jeweler would give a far more expensive stone.
If you want the look, the weight, and the romance of heirloom jewelry without the price tag of a mined diamond, this is what that looks like done right.
Caring for Your Allyure Stones™
To keep your stones at their brightest:
- Store pieces individually in the pouch they arrived in, or in a soft-lined jewelry box
- Avoid contact with perfumes, lotions, and chlorine
- Clean gently with warm water, a drop of mild dish soap, and a soft brush
- Remove jewelry before swimming, showering, or sleeping
With this kind of care, your Godfrey Allure pieces will stay luminous for years to come.
Every Godfrey Allure piece is crafted in refined 925 sterling silver and set with hand-selected Allyure Stones™. Explore the collection →